- The circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LG's symbol represents the world, future, youth, humanity, and technology.
One eye means Goal-oriented, focused, confident. And upper- right hand space symbolizes intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes.
- The logotype is a verbal identifier designed to
communicate the official name of LG CNS.
It is a specially designed font and cannot be used for any purpose other than the representation of LG CNS.
- A horizontal signature is the most effective way to combine the LG symbol and LG CNS logotype horizontally. Its spacing and layout must be considered according to the media it will be applied to and then applied in English, Korean or a combination of the two languages. When using the horizontal combination, the proportion, spacing and size cannot be changed. It must also be readily identifiable in its environment.
- LG Red (Pantone 207C), the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Gray represents technology and reliability.