LG CNS

IT Convergence

Trough the convergence between various industries and technology together with creation of smart products and services, we expand the traditional boundaries of the IT service and create a new industrial value that is based on digital marketing and mobility.

Service Offering

Smart Green City
It is the comprehensive service needed for realization of the city where the u-City service required for implementing a future-oriented city is converged with eco-friendliness and energy conservation facilities and services. We provide the total service for Smart Green City that includes each element of the entire lifecycle from consulting, designing, implementation, to operation.

- Building Management Field: Smart Green Building/Home and Building Group Management
- Environment/Energy Field: Waste Management, Smart Grid, Micro Grid, Water Management, and Integrated New & Renewable Energy
- City/Facility Field: Smart City including existing u-City, Private u-City (B2B business), and Integrated Control Center
Smart Transportation
For the smart transportation where the smart technology is applied to the transportation, we provide more eco-friendly and safe transportation services and solutions not to mention the more improved mobility. Also we provide the total service ranging from consulting service to designing, construction, and operation services.

- Transport Operation and Information Service (TOPIS)
Integrated operation system of transportation infrastructure and information
- Traffic Management System (TMS)
System for traffic management and information of the expressway, national road, and cities
- BMS/BIS
Bus control & management system and information system
- Automatic Fare Collection (AFC)
Establishment and operation of transportation fee collection systems
- Electric Vehicle (EV) & EV Charging Infra
Establishment and operation of charging/billing/settlement systems for electric cars
Digital marketing
The digital marketing of LG CNS provides the total service including planning, construction, and operation in agency, analysis service, digital content, and platform areas.

- Digital Content & Service
For various smart device and communication service providers both domestic and international, we build application stores where the content from global content providers (CP) can be conveniently searched and purchased. Also for CPs, we provide smart operation environments where content can be easily registered and managed and the billing module system that generates the profit can be easily viewed and distributed transparently. Through these, we contribute to the establishment of the application stores' eco-system.

- Digital Marketing Agency
We provide digital marketing strategy establishment, diagnosis and monitoring,
planning-building-operation of a global and a mobile website,
planning-execution-performance analysis of New Media online advertisement,
planning-execution-performance analysis of digital marketing promotion,
producing creative content, and Content Globalization-Localization & Publishing services.

- Digital Market Analysis Service
We use various market intelligence data for contracts, delivery, and quality control and also build strategies of analysis system.
For the more holistic process of the system establishment, we guarantee the optimized operation service and effective market analysis while contributing to the discovery of market insight.

- Digital Marketing Platform
It refers not only to building/operation of the IT application and infrastructure for supporting digital marketing activities but also applied as an idea of the total service that is converged with planning, analysis, and monitoring work of the digital marketing. We provide the digital marketing operation environment where an optimized level of ROI can be maintained by allowing prompt and flexible response to market changes.
Mobile Service
Through a smartphone and other mobile devices, we provide various mobile convergence services including mobile office service, industry-specific service such as mobile financial service, and other services that facilitate corporate communication.

- EMS
LG CNS Enterprise Mobility Service (EMS) is the service that realizes a real time working environment anytime, anyplace by allowing a company to utilize a mobile device, mobile solution, communication network, etc. through a mobile cloud center. As the result, work efficiency can be improved while raising the level of customer satisfaction and performance of the company.
In particular, the EMS of LG CNS has the strengths of adopting strong security tools and supporting overseas branches through any device, any carrier.

- SNS
A corporate social networking service (SNS) can be functionally linked with the existing intranet of a company and can also be expanded to networks of partners and industry. As a result, it can be utilized as a major channel for cooperation within and beyond the company.
Mobile marketing
Our mobile marketing platform enables an advertiser one-stop marketing through various media including the smartphone, smart pad, set-top box, cable TV, and IPTV while providing advanced advertisement SDK to advertisement media companies thus providing the service that equips them to operate their advertisement media in a more interactive manner.

- Marketing Platform
In order to meet the needs of advertisers and ad media, we provide a brokerage platform service that secures various media including the smartphone and smart pad, among others and provides interactive advertisement products.

- Providing Various Advertisement Products
By planning and developing the advertisement products (banner and campaign tool) that suit the media characteristics, we allow an advertiser to select the advertisement products that meet the company's advertisement need. For the media, we provide the services to allow them to operate with more interactive advertisement products.

References

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