References

- There were many challenges to clearly identify current business performed on the digital marketing areas and to determine the cost and effect on the investment.
To improve such invisibility of digital marketing business and to boost the competitiveness, they needed measures of operation which can diagnose and improve major areas with consistent monitoring.

- Overview: KPI and dashboard are established to make quantitative determination on currently working digital marketing business, and practical improvement tasks and operation system are made to boost actual business competitiveness through application of real dashboard and diagnosis on current status of digital marketing.

- Dashboard configuration and application: To determine the company's digital marketing status quantitatively, KPI with visibility is designed and dashboard is configured,
and then actual application of them and sharing the result make foundation to ensure improvement of weak points and enhanced competitiveness.

- Digital Marketing Diagnosis: Through interview with frontline staff on the site to identify dashboard results and current situation, major issues on digital marketing is analyzed and methods to solve the root reason are sought. With these, systemic diagnosis are performed to ensure enhancement of digital marketing competitiveness.

- Operation system establishment: A system which can continuously monitor/analyze and improve digital marketing situation is established.

- Through systemic diagnosis about major areas of digital marketing, main issues and improvement task by area are provided, which are detailed methods to enhance competitiveness on digital marketing field.

Also to provide consistent monitoring and improvement of digital marketing status, dashboard is established, which enables company to obtain visibility on actual marketing business and to enhance business competitiveness.