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References

  • New transportation card system for Seoul city
    For a complete renovation of Seoul's public transportation system in July 2004, we successfully established a very complex system that automatically collects integrated fares from both buses and subways then distributes the profit to each transportation service provider by using the smart card technology. The establishment of such system was done for the first time in the world and also in a relatively short period of time.

Service Offering

In order to solve the problems such as service quality deterioration of Seoul's public transportation which was a serious problem, worsened management status of bus transportation companies, and increased use of private automobiles that all formed the parts of a vicious circle, an establishment of Seoul city's new transportation card system was needed.

How We Helped

Seoul's new transportation card system is made up of an IT service that contains elements from policymaking, business model, technology, and services that are integrated.
- Policy: improvements are made in areas of insufficient interworking between public transportation systems, inefficiency of bus routes, complicated means of payment, etc. (bus routes and lines are reorganized, semi-publicization of bus operation, changing fee collection and settlement system)
- Business Model: a new business model is newly established. (card issuance, charging/refund, fee settlement, and customer service)
- Technology & Service: realized payment service that a user can pay anytime, anyplace through any device. (various payment structures were applied, provided compatibility with/scalability to international standard, and additional services)

Differentiated Service for Customer

Based on our experience of establishing Seoul city's new transportation card system, we successfully carried out new smartcard businesses in other areas of regular railway pass, projects in Jeju and 5 cities, projects on distribution and small amount settlement among others.
Through passenger data analysis using the data warehouse, the Seoul city is currently performing a scientific route management. Also we have created the business opportunities of processing and selling high value added information such as pedestrian population flow and trading area analysis based on customer location and transportation use information generated through the passengers' smart card uses.

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