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Biz/IT Consulting
Your Strategic Partner for Everything from Global Customer Insights to Market Leadership
Evolving Marketing Strategies Centered on Global Customer Experience

As digital transformation (DX) accelerates, global marketing strategies are evolving beyond simple communication to focus on data-driven customer insights, hyper-personalized experience design, seamless cross-channel integration, and the creation of sustainable brand relationships. In particular, in global markets where diverse countries, cultures, and technology environments coexist, platform-based marketing systems are becoming increasingly important. Strategies that drive customer engagement and conversion—through integrated online-offline customer journey design, AI-powered content and campaign optimization, and glocal (global-local) approaches—are gaining attention. In this complex and fast-evolving global marketing landscape, companies must move beyond simple expansion and focus on the strategic implementation of customer-centric approaches.

 

A global marketing strategy partner draws on experience across industries and markets to understand global customer behavior and help companies grow by identifying business opportunities and delivering marketing solutions and services that drive global business expansion.

Marketing Service by LG CNS

Global D2C Growth Strategy Development

The direct-to-consumer (D2C) model is a key strategy for brands to connect directly with global customers, minimize distribution layers, and enter global markets in the digital era. For success in Brand.com-centric global D2C businesses, we offer localized marketing services tailored to regional cultures and characteristics.

Global Marketing Operations

We deliver services for effective global marketing execution, including brand and product content production, social marketing campaign strategies, and customer communication planning. We support brand reputation building by helping establish customized social media strategies that foster active customer communities. Our offerings cover the full spectrum—from content creation and campaign management to performance analysis and optimization.

Conversion Optimization (CRO) and Data Marketing

We support customer experience across global D2C platforms and channels like Instagram and TikTok. By analyzing each phase of the customer journey—from site visit to purchase—we develop data-driven conversion rate optimization (CRO) strategies using A/B testing. We also evaluate and optimize global ad campaign performance to maximize ROI (Return on Investment). Employing CRM (Customer Relationship Management) data and AI, we provide strategies to increase customer lifetime value.

Global Business Development & Strategic Partnerships

Through market exploration and trend analysis, we identify potential global business opportunities, enabling clients to formulate exploration and execution strategies. We design business models and revenue streams and provide a step-by-step roadmap for successful market entry. Our services include strategic framework development, partner matchmaking, and long-term relationship cultivation to drive measurable growth. From co-branding and tech integration to global market expansion, we support scalable business through strategic alliances.

Service Planning, Development & Operations

We offer customer-centric service strategies and end-to-end development and operations consulting based on global market demand and customer needs. From concept design to prototype launch and beyond, we ensure services are delivered to meet and exceed customer expectations at every stage.

Your Innovation Partner for Customer-Centric D2C Platforms in Distribution, Services, and Manufacturing
Platform Business Trends

With digital transformation (DX), platform business models are emerging as a core engine of business growth—creating new value and innovative customer experiences across industries by seamlessly integrating diverse customers, market environments, data, and technologies. Platforms have evolved beyond simply delivering products and services or acting as online marketplaces—they now function as ecosystems that connect a wide array of stakeholders, including customers, partners, and supply chains. They have become a key driver of business, enabling companies to simultaneously innovate customer touchpoints, expand business opportunities, and enhance future sales competitiveness. 

 

In particular, platform-based businesses in distribution, consumer goods, logistics, services, and D2C manufacturing are evolving into open ecosystems built on Platform-as-a-Service (PaaS), accelerating collaboration and co-creation through new partnerships. Global enterprises are now integrating data from both online and offline channels to deepen customer understanding. They are focusing on maximizing investment efficiency through touchpoint-based marketing attribution, implementing AI-powered hyper-personalized experiences, and optimizing multi-channel integrated marketing—all aimed at securing future sustainable competitive advantage through creating customer lifetime value.

 

Platform Business Consulting Partners is a specialized consulting organization that supports customer-centric platform innovation and growth through digital expertise and creative thinking. With extensive experience in platform businesses across manufacturing, distribution, logistics, and commerce—and deep insights into emerging IT trends—we assess each client’s business status and capabilities, identify innovation opportunities, and propose strategic roadmaps that drive tangible outcomes and sustainable platform growth. Building on this foundation, we offer consulting for end-to-end platform process innovation, service and product planning optimized for customer experience (CX), and actionable insights powered by data and AI analysis. Through this, we help strengthen platform competitiveness in fast-changing markets and accelerate digital transformation.

Platform Business Consulting by LG CNS

Developing Platform Innovation Strategies

Based on deep understanding in distribution, logistics, and D2C manufacturing models, and platform business, we assess digital maturity through market trend analysis, competitive benchmarking, and platform diagnostics. We derive insights by analyzing competitor strategies and best practices of leading companies, and use these findings to develop digital platform innovation strategies optimized for each client’s business goals and market environment.

Mid- to Long-Term IT Strategy and Process Innovation Consulting

We offer mid- to long-term Information Strategy Planning (ISP) consulting aligned with the client’s business strategy. By diagnosing IT capabilities across domains and analyzing gaps with competitors and industry leaders, we define actionable strategies and develop a mid- to long-term roadmap tailored to the client’s current market position and operational context. 

In response to platform business transformation and scale-up, we provide Process Innovation (PI) consulting services to innovatively improve process changes across all domains while also enhancing service quality and operational efficiency.

CX Orchestration: Integrated Design Strategy for Customer Experience Innovation

Customer Journey Design 

We map customer journeys from awareness to after-sales support, identifying friction points and opportunities for enhancement at each touchpoint. Based on this, we establish customer experience scenarios aligned with platform strategies, and devise experience-driven service innovations through differentiated UI/UX.

Omnichannel Optimization 

We develop an enhanced integrated customer experience strategy built on a seamless online–offline journey map and establish a unified commerce strategy to ensure consistent brand experiences. This approach organically connects digital channels to maximize conversion.

CX Performance Indicators 

We define platform performance indicators that align with business objectives and establish a monitoring framework to support an operational system that maximizes customer experience–driven outcomes.

Customer Data Utilization Strategy

We develop a strategy for building a Customer Data Platform (CDP) to enable the integrated management of customer data. Based on this platform, we formulate data utilization strategies and provide consulting services to optimize marketing performance.

Personalized Recommendation Strategy 

We develop a personalized recommendation service strategies by analyzing the unique attributes of D2C platforms and customer behavior data. Our consulting service covers the entire span of D2C personalized recommendation strategies—from planning and MVP development to A/B testing and final launch—to drive better customer experience and maximize conversions.

Supporting Smarter Decisions and Deeper Insights with Data & AI

We provide consulting services that strategically connect business goals with data and AI technologies. Our approach extends beyond simply developing and deploying models—we assess and systematize data governance and end-to-end operational processes to establish a data-driven decision-making culture within the organization. Through this, we not only improve the efficiency and accuracy of decision support systems, but also accelerate enterprise-wide digital transformation by delivering customized data and AI platform strategies and roadmaps. 

We identify business-critical issues, quickly validate high-value models via proof of concept (PoC) or pilot projects, and design MLOps-based operational workflows to ensure continuous model performance improvement. Throughout the process, we coordinate internal stakeholders and help embed data and AI capabilities across the organization. 

FAQ
  • The first step in platform transformation is to re-evaluate the existing value chain and clearly define the core value proposition to be delivered directly to customers. Next, build a partner ecosystem, strengthen data governance and analytics capabilities, and optimize the platform’s processes and application architecture for scalability and operational efficiency. It's also essential to integrate online and offline channels, optimize the customer experience, and foster a fast and flexible organizational culture to ensure successful execution Given the complexity of this transformation, professional consulting plays a critical role in comprehensively designing and supporting the entire journey—from problem definition to execution. 

  • Many companies today collect large volumes of customer data across online and offline touchpoints, yet often fail to effectively respond to customer needs or pain points, resulting in limited business outcomes. Customer experience-driven innovation and digital strategy consulting helps reorganize customer data from a utilization perspective and enables the deployment of tailored services, personalized content, and automated marketing initiatives aligned with customer scenarios. Additionally, customer experience personalization—powered by attribution analysis across touchpoints—enables optimized channel investment, improved ROI, increased revenue, and ultimately, stronger long-term brand loyalty through effective customer lifetime value (LTV) management. 

  • AI and data are essential technologies for advancing platform businesses. The focus should be on enhancing decision support capabilities across the platform and visualizing early business impact through proof-of-concept (PoC) initiatives. Examples include optimizing marketing strategies through customer segmentation and behavior prediction, reducing costs and improving processes through inventory forecasting and production scheduling, enabling fast responses by detecting early signs of risk in high-stakes industries, and identifying hidden trends or product/service improvement opportunities to unlock new markets. To drive these outcomes systematically, expert consulting is essential—covering everything from defining key business challenges and evaluating current platform operations to identifying areas for improvement, validating value through PoC, and developing a roadmap with scalability in mind.

  • Developing an AI model is just the first step. Without data governance, it's difficult to ensure high-quality, consistent data usage across the organization. AI models built on a stable data foundation enhance operational efficiency and ensure consistency across organizational decision-making processes—making them essential for today’s enterprise platforms.

100% Performance-Based Cost Reducion Consulting
A New Cost Reduction Strategy for Sustainable Profitability

Across industries, companies are focusing on cost-saving initiatives and net profit improvements to ensure survival and sustainable profitability amid a perfect storm of economic slowdown, high interest rates, and persistent inflation. In the past, cost reduction efforts often relied on short-term measures such as headcount cuts or budget reductions. However, these approaches frequently result in declining employee morale and long-term competitiveness, raising questions about their effectiveness and sustainability.  

 

In addition, traditional cost-reduction projects led by global consulting or accounting firms are typically based on structural changes such as cost innovation, corporate restructuring, and large-scale process innovation (PI), and therefore often take two to three years to yield tangible outcomes—making them less suitable for organizations aiming for short-term impact. Recently, new cost reduction strategies that deliver quick results without hurting morale or competitiveness have gained attention. While production and service costs are well-managed, SG&A—which accounts for 15–35% of revenue—is often poorly controlled, causing cost leakage.


As a result, there is growing momentum around applying a focused strategy to indirect costs, which are often more complex to manage, as a means to drive rapid profitability improvement. In particular, companies are adopting sophisticated cost-saving strategies targeting items that are frequently and non-standardly spent across the organization, such as service fees, outsourced labor, advertising and promotional costs, and office supplies. These strategies include: ① Data-based expenditure analysis ② Setting standards for each category and using benchmarking to evaluate the scale and appropriateness of spending ③ Introducing supplier competition frameworks, and ④ Structurally improving policies and operating models. This new approach to cost management is not only delivering fast, visible results, but is also positioning companies for long-term profitability and enterprise value growth. 

A Cost Innovation Partner That Delivers Results

LG CNS is a cost innovation consulting team that improves client net profit through data-driven analysis and execution-oriented strategies. Our Net Profit Improvement (NPI) consulting service conducts a detailed analysis of clients’ revenue structures and cost data to identify even hidden costs, delivering measurable savings. 

 

What sets us apart is our 100% performance-based model: if we don’t generate cost savings, we don’t charge a fee. This eliminates any risk associated with engaging in consulting. LG CNS fully bears the upfront investment until results are achieved, and if the client does not agree with the verified savings, they owe nothing. This is the core principle of NPI consulting—resolving the paradox of having to spend in order to save.

NPI uses LG CNS’s AI-powered analysis tool to quantitatively assess purchasing ledger data and systematically detect overspending, inefficient contracts, and cost leakages. Drawing on data insights, we identify and execute short-term cost initiatives—restructuring suppliers, refining procurement policies, and consolidating purchasing—driving immediate and measurable cost savings.


We also bring together a broad network of industry-savvy consultants, proven suppliers, and best practices to tailor strategies to the client’s specific industry and operating environment. Beyond solving challenges that are difficult to tackle with in-house resources alone, we serve as a strategic partner that supports the transformation toward profit-driven business operations.

Action-Driven NPI Consulting Powered by Data, Insights, AI, and Expertise

AI-Based Spend Analysis

We conduct precise spend analysis using AI-powered tools to process a company’s purchase ledger data—regardless of ERP system. Following pre-processing, morphemes are extracted using natural language processing (NLP) to identify and cluster key spend terms by item. This enables rapid segmentation of hundreds of thousands of transactions, helping identify high-cost categories and spending leaks.

Large-scale datasets that were once difficult to process manually are now analyzed with precision. The results are visualized through intuitive dashboards that clearly reveal inefficient spending by account. This allows organizations to rapidly access critical decision-making insights and ensures no savings opportunities are missed through a full-scope analysis.

Industry- and Function-Specific Experts

During the consulting phase, LG CNS assigns cost optimization consultants with deep practical experience across industry sectors and value chain functions. These specialists—well-versed in procurement, logistics, outsourcing, employee benefits, and other major indirect cost areas— work as one team with the client’s staff, identifying execution-focused improvement opportunities from an operational perspective. Through detailed analysis of on-site workflows and internal policy structures, they identify and prioritize executable tasks. They don’t stop at data insights—they conduct PI-level process diagnostics to trace the root causes of cost inefficiencies.

Based on these findings, they propose realistic improvement strategies that deliver both short-term impact and long-term structural value, carefully evaluating quantitative impact and practical feasibility. They ensure that all initiatives are aligned with the client’s decision-making framework to enable fast and effective execution.

Proven Methodology and Best Practices

Our methodology is grounded in over 200 proven best practices and approximately 30 proprietary cost levers, accumulated through NPI consulting across diverse industries. We combine benchmark data with proven success cases to design cost-saving strategies tailored to each client’s industry, organization, and operational context.

Our methodology goes beyond conceptual recommendations—we deliver immediately actionable solutions. Actionable measures include supplier restructuring, contract reengineering, centralized procurement, and PO process redesign. Execution scenarios and operational playbooks are provided to help clients achieve rapid and stable cost savings. Our accumulated expertise and execution capabilities form the core strengths of LG CNS NPI Consulting.

NPI Sets a New Standard for Results-Driven Consulting

100% Performance-Based Fee Model

NPI Consulting does not charge a fixed fee at project launch. Instead, fees are calculated based on a success-based model, directly proportional to the amount of actual cost savings achieved. Clients pay only for verified savings if there are no savings, the client pays nothing. This fully aligns the interests of LG CNS and the client, ensuring a strong focus on tangible results.

Ongoing Benefits, One-Time Fee

Although cost savings often last for several years, NPI Consulting fees are calculated only on the savings achieved in the first year. This allows clients to retain the full benefit of continued savings in later years, maximizing cost efficiency. This client-centric compensation structure is a defining feature of NPI Consulting.

Three Principles of Cost Reduction

Our approach to cost reduction is guided by three principles: we never compromise on quality or productivity, we never undermine employee morale, and we never settle for short-term fixes—we aim for sustainable, long-term results. By driving structural improvements, we help clients transform their cost base without the risk of a "yo-yo effect."

Empowering Clients for a More Competitive Tomorrow
Immediate Cost Improvements with Executable Tasks

We first identify quick-win tasks with high short-term feasibility and develop them to a level that allows immediate execution. Tasks with simpler cost structures and lower complexity often begin delivering savings within the same fiscal year, enabling clients to experience results quickly and directly.

Turning Savings into Strategic Investment Capacity

We eliminate inefficiencies and unnecessary spending across operations to create a lean, waste-free cost structure. The savings secured can then be strategically channeled into new investment items, digital transformation, and organizational advancement—supporting a continuous cost optimization cycle over the long term.

Embedding Cost Optimization Capabilities

We work closely with client teams throughout the project, guiding them through the hands-on implementation process. Seminars and briefings on each cost-saving initiative improve understanding among internal stakeholders, enabling the organization to internalize capabilities through active participation and experiential learning.

FAQ
  • Cost reduction tasks are identified and executed based on three principles: maintaining productivity, ensuring sustainability, and avoiding partial optimization. 
    Each initiative is jointly reviewed and refined with client stakeholders, and key milestones are validated through formal sign-offs to proactively prevent unintended consequences. 

  • Client employee participation is minimized and carefully managed. To support successful outcomes, we also propose practical enablers such as performance-based incentives, KPI alignment, and leadership recognition. With an optimized task schedule and organizational setup, employee involvement is typically limited to key meetings, helping reduce their burden.

  • Indirect cost consulting is a specialized domain with broad applicability, unaffected by industry or market-specific constraints. We flexibly engage related experts as needed to deliver the most effective cost-reduction strategies.

  • Recognized cost savings are calculated based on the formula: [Actual spending over the past year – Projected spending over one year after implementing improvements] Consulting fees are then calculated by applying a pre-agreed performance-based fee rate to the validated savings amount.

  • Maintaining cost savings requires a cost management framework. NPI Consulting delivers solutions designed for long-term impact, and we recommend governance structures to support ongoing cost control. Upon request, we also provide regular maintenance consulting and cost management solutions to ensure continuity and impact. 

IT Optimization Services for Enhancing Performance and Stability
IT System Downtime: A Hidden Threat to Growth and Profitability

In today’s fast-evolving business environment, organizations are increasingly dependent on IT infrastructure. But as systems grow more complex and data volumes surge, so does the need for IT optimization. According to a 2024 ITIC study, 90% of mid-sized and large enterprises report losses exceeding $300,000 for a single hour of downtime. Notably, 41% say the cost can reach or exceed $1 million. 

 

(Source: ITIC, ITIC 2024 Hourly Cost of Downtime Report, 2024)

Constantly Evolving Systems, Inefficiencies Left Unaddressed

IT systems constantly evolve to meet shifting business demands, but not every change translates into better performance. Investments in aging infrastructure may backfire—slowing systems, disrupting continuity, and weakening response capabilities. Even unchanged systems can experience delays simply due to business growth and increased user loads. Does this mean more servers or a full system replacement is always the answer? Not necessarily. Unoptimized systems are almost always riddled with cost inefficiencies.

Responsibility Gaps in Complex IT Environments

IT systems frequently face issues—ranging from minor glitches to major disruptions. Some can be handled internally; others are escalated to solution vendors. But when vendors claim the issue isn’t theirs and internal teams are unable to resolve it, troubleshooting drags on and business costs rise. This "gray zone" of unclear ownership demands expert intervention—professionals who can diagnose and resolve accountability gaps in complex IT ecosystems. 

iTop+'s Competitiveness in Solving IT System Issues

Expertise Across Applications, Databases, and Infrastructure

System inefficiencies can stem from a variety of technical layers. While some issues are clearly tied to a single domain—such as applications, databases, or infrastructure—others require holistic diagnosis and analysis from multiple perspectives. With experts in each domain collaborating as a team, we identify and resolve root causes effectively.

Problem-Solving Capabilities Built on 20+ Years of Field Experience

Backed by over two decades of experience in IT performance diagnostics and troubleshooting, we provide IT optimization services that address not only visible problems but also latent risks. Our proven methodology, practical tools, and extensive library of solution references ensure that we deliver tangible results.

Fast, Tangible Results Through Optimization

iTop+ is an optimization service that delivers measurable improvements in a short time frame. Whether it's resolving a targeted issue within days or conducting a 2–4 week system-wide diagnosis for efficiency and high availability, our services focus on delivering outcomes. Rather than abstract suggestions, clients receive actionable items that IT teams can implement right away. When needed, we support in applying and validating changes during the consulting period itself. iTop+ stands out as the most execution-focused and results-driven consulting service.

Optimize IT System, Accelerate Digital Transformation
Technical Issue and Failure Resolution

Our technical issue and failure resolution service helps build a stable and reliable IT environment through rapid response, accurate root cause analysis, and fundamental actions to prevent recurrence. When critical failures or complex technical issues arise that cannot be resolved in-house, our seasoned experts are deployed to analyze the root cause, restore operations quickly (e.g., system hangs or white screen issues), and provide effective resolution strategies along with prevention measures. Even when issues of unknown origin arise due to insufficient vendor support, we provide full-cycle support—from identifying the cause to applying the necessary patches—through comprehensive technical analysis. As a result, clients can minimize downtime, prevent repeat issues, and respond early to potential risks to maintain service stability. 

Emergency Failure Response

Troubleshoot failures and related issues caused by application bugs or misconfigurations

Recurring Error/Technical Issue Resolution

 Collect logs from service targets, perform comprehensive analysis, and propose fundamental solutions

Solution/Package Issue Handling

Address issues of unknown origin caused by insufficient vendor support

Performance Tuning

Performance tuning identifies and eliminates bottlenecks across the entire IT stack—including applications, middleware, databases, and infrastructure—through comprehensive analysis. A cross-functional team of experts analyzes key system performance indicators to locate delays and provides tailored optimization strategies to address root causes. This enhances response time, enables seamless user experiences, and reduces IT operational costs. 

Application Tuning

Enhance user response time by improving application logic

Database Tuning

Accelerate transaction processing by tuning SQL and optimizing DB configurations to match system requirements

erformance Optimization During Load Testing

Identify and eliminate latency issues observed during load testing

System Diagnosis

The LG CNS Optimization Team conducts a comprehensive assessment of existing IT systems to identify potential vulnerabilities and areas for improvement, providing tailored short- and long-term enhancement strategies. Leveraging LG CNS’s architecture optimization methodology, we perform diagnostics across the application, middleware, database, and infrastructure layers to uncover critical issues and deliver integrated solutions that maximize system stability, efficiency, and maintainability. Expected outcomes include faster system performance through streamlined applications, databases, and infrastructure; reduced IT operating costs through resource optimization; and enhanced business continuity through proactive failure prevention. 

Comprehensive Diagnosis

Conduct proactive diagnostics to uncover and prevent future system risks

In-Depth / Root Cause Diagnosis

Deliver holistic solutions that resolve current challenges and mitigate potential risks

Current-State Assessment for To-Be Architecture

Analyze legacy systems to propose a next-generation architecture blueprint tailored to AX and DX initiatives

FAQ
  • No, our optimization service does not require the installation of any additional tools on your IT system. We make full use of the tools and data already in operation within the client’s systems and combine them with LG CNS's optimization expertise to diagnose the client’s environment safely and effectively. 

  • Yes, our optimization service supports both systems under development and those already in operation. For systems under implementation, we help identify potential risks that may emerge after launch and apply performance enhancement strategies to improve readiness. For systems already in operation, we perform diagnostics to pinpoint current bottlenecks and uncover latent issues—then provide recommendations to improve performance and prevent failures. We also offer rapid root cause analysis and resolution support for unexpected incidents.  

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