which guides the thoughts and actions of all LG associates.
and “Creating Values for Customers” through “Jeong-Do Management”.
No. 1 LG is the ultimate goal of becoming a market leader
in business performance as well as in management practices.
a trustworthy brand that provides best products and services
a great workplace that talented individuals want to join
a secure investment that yields sustained high returns
a leader that competitors are willing to learn from
Jeong-Do Management is an ethical management and code of conduct
to enable capability development and fair competition.
LG’s management philosophy embraces “Creating Values for Customers” and
“People-oriented Management“ as the company’s main operating principles.
Customer first
Think of customers as the top priority – the starting point of management.
Make decisions with the emphasis on the end-user.
Delivery of substantive value
Be one step ahead in finding latent customer needs.
Provide the best products and services that exceed customer expectations.
Innovation-driven creation
Come up with differentiated ideas that step “outside the box”.
Always look for and practice better method and practices.
Self-management and creativity
Take ownership in all matters and take initiatives.
Break free from conventional ways to pursue new ideas and think outside the box.
Respect for human dignity
Respect diversity and dignity of individuals.
Consider people as the most important asset.
Capability development and actualization
Believe in your ability to become Number One and focus on developing competencies through work.
Provide the opportunity for individuals to demonstrate their potentials to the maximum.
Performance-based reward
Set a challenging goal and make sustained achievements.
Evaluate and compensate fairly to reflect short and long-term achievements.
