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Enterprise Solution

Enteprise SW
Enterprise SW

As the need for enterprise solutions infused with cutting-edge Digital Transformation (DX) technologies continues to grow, LG CNS accelerates business innovation through a suite of powerful offerings—test automation and middleware optimization.

PerfecTwin, LG CNS’s proprietary test automation solution, sets a new global benchmark with its one-of-a-kind real transaction verification technology. By replicating real business scenarios in a simulated environment, PerfecTwin significantly improves both the quality and speed of testing. It empowers clients to ensure flawless IT system launches and stable operations—ultimately enhancing trust, reliability, and business continuity in digital environments.

Our middleware solution is purpose-built for cloud-optimized environments. It provides seamless integration across hybrid and multi-cloud systems, centralizing and standardizing data flows across disparate business applications. This enhances IT agility and flexibility while also improving operational efficiency and security. LG CNS drives middleware modernization with differentiated technical expertise and a focus on enterprise resilience.

With a proven track record of delivering tangible outcomes, LG CNS is your trusted partner in driving digital innovation and elevating enterprise IT competitiveness.

End-to-End Testing: From Front-End to Back-End, A New Standard for Test Automation
Key Requirements for Digital Transformation: Quality Assurance and System Stability

As digital transformation accelerates, companies are adapting to evolving market demands while prioritizing system stability and quality assurance. Ensuring both stability and quality during the migration and implementation of Enterprise Resource Planning (ERP) systems is critical to business success. An efficient testing solution is essential for this process. By utilizing reliable solutions, companies are enhancing system reliability and gaining a competitive edge for successful digital transformation.

Testing Strategies for Perfect Software Quality
Backend Testing Based on Real Transaction Data

Backend Testing Based on Real Transaction Data

Using LG CNS' testing solution, real transaction data from the existing system can be automatically replicated in the new system, enabling real-time comparison and verification of results to proactively identify potential errors. This keeps software in optimal condition and verifies system stability and efficiency. 

Even in complex ERP environments like SAP, specialized features improve testing accuracy and speed, reducing the risk of business disruptions and supporting successful system migration.

AI-Powered Front-End UI Testing

AI-Powered Front-End UI Testing

Using an AI-powered no-code approach, users can create UI test scenarios without coding. The AI automatically detects UI changes and updates scenarios to ensure accurate testing. This enables companies to quickly respond to rapidly changing client needs.

Improving Client QA Standards and Efficiency

Improving Client QA Standards and Efficiency

To remain competitive in the fast-paced DX era, companies must establish reliable quality assurance and efficient testing processes. Many IT projects in finance, manufacturing, and public sector have already adopted LG CNS' solutions to implement optimal test automation environments across both front-end and back-end systems. H (the largest bank in Korea) developed a next-generation system that verifies around 90% of daily transactions, achieving a 100% success rate. Meanwhile, N (the market-leading card company) successfully validated 100 million real authorization transactions in just three months, a feat previously impossible with traditional testing methods, also reaching near 100% authorization success rate. As these examples demonstrate, LG CNS' testing solutions effectively improve enterprise QA environments.

Testing Solutions Proposed by LG CNS
PerfecTwin Standard Edition

PerfecTwin is the world's only automated real-transaction verification solution.
It automatically replicates live transactions from the existing system to the new system, compares results, and ensures functional and performance integrity for a flawless system launch. PerfecTwin supports various integrated system testing needs, including next-generation system implementation, cloud migration, ERP conversion, and infrastructure modernization. Use PerfecTwin to meet the specific needs of your IT projects.

▶︎Learn more about PerfecTwin

Real Transaction Data Capture and Replication
Real Transaction Data Capture and Replication

Improve test accuracy and reliability with real transaction data

System Performance Comparison
System Performance Comparison

Compare the performance of existing and new systems to maintain optimal conditions

Real-Time Fault Detection
Real-Time Fault Detection

Identify faults in real time during testing for a quick response

PerfecTwin ERP Edition

PerfecTwin is the world's only automated real-transaction verification solution.

It automatically replicates live transactions from the existing system to the new system, compares results, and ensures functional and performance integrity for a flawless system launch. PerfecTwin supports various integrated system testing needs, including next-generation system implementation, cloud migration, ERP conversion, and infrastructure modernization. Use PerfecTwin to meet the specific needs of your IT projects.

▶︎Check out SAP-certified PerfecTwin, available on the SAP Store

Transition Risk Mitigation
Transition Risk Mitigation

Pre-validate the new SAP environment to prevent potential errors

ERP Module Integration Testing
ERP Module Integration Testing

Verify data consistency and business logic across SAP modules from an end-to-end perspective

Conversion Performance and Stability Evaluation
Conversion Performance and Stability Evaluation

Compare the new and existing SAP systems' performance to support optimization and stability

FAQ
  • PerfecTwin can be used in any IT environment where data validation between existing and new systems is required. It is especially optimized for complex environments such as ERP and core banking. It is also suitable for any industry requiring data validation, such as manufacturing and the public sector, and is particularly useful in environments with high-volume transaction processing.

  • In a typical SI project implementation, PerfecTwin is usually prepared for use during the development phase. It is then applied during integration testing for repeated automated testing to verify the system's cross-functional integration and connectivity.

Digital Marketing Trends

The digital marketing landscape is evolving rapidly alongside technological advancements. In recent years, the integration of AI, machine learning, and big data analytics into digital marketing has significantly enhanced the sophistication and efficiency of marketing strategies. Advanced technologies play a crucial role in predicting clients’ behavior, delivering personalized experiences, and analyzing campaign performance in real-time. The rise of MarTech (Marketing Technology) and AdTech (Advertising Technology) is empowering marketers with a more strategic and data-driven approach through solutions such as marketing automation, customer relationship management (CRM), and data management platforms (DMP).

Moreover, MAD-Tech, which combines MarTech and AdTech, is driving efficiency and personalization in digital marketing to new heights. The explosive growth of data, advancements in analytics, and increasing market competition are accelerating the adoption of MAD-Tech. With MAD-Tech, businesses can integrate their marketing and advertising efforts, ensuring data consistency, precise targeting, and cost optimization. Meanwhile, clients benefit from personalized experiences that enhance satisfaction and foster brand loyalty.

Leading Digital Marketing with Innovation and Technology
Intensifying Competition in the Digital Advertising Market

Over the past decade, many companies have shifted their business models from offline to online. The COVID-19 pandemic, in particular, led to a dramatic surge in consumer online activity, prompting companies to increase their investment in digital advertising. Additionally, the rise of diverse advertising platforms and the growing importance of data-driven marketing have heightened competition among advertisers.

The Growing Need for AdTech Solutions

In this environment, advertisers are actively adopting a variety of AdTech solutions to gain a competitive edge in the market. Optimized ad execution enables advertisers to manage costs more efficiently, while real-time monitoring and analysis of ad campaign performance allow for quick strategic adjustments. Furthermore, automating ad operations eliminates unnecessary time and labor costs, enabling teams to focus on more productive tasks.

LG OptApex: Data-Driven Amazon PPC Solution
Understanding the Fundamentals and Core Principles of Commerce Advertising

Commerce advertising is designed to encourage consumers to purchase products and generate revenue. Therefore, it requires more than just analyzing ad performance—it must also incorporate product-related data, such as incidental costs associated with sales and real-time inventory status. In essence, the true purpose of commerce advertising is not simply to optimize short-term ad efficiency but to drive sustainable business growth through organic sales and stable profit generation. Achieving this requires a seamless synergy between products, advertising, and technology.

The AI-Powered Commerce Advertising Solution That Knows Your Products Best

Many clients face real-world challenges in managing commerce advertising, such as limited expertise, difficulty leveraging vast amounts of data, and resource constraints. LG OptApex, an AI-driven advertising optimization solution specialized for the commerce industry, overcomes these challenges by deeply understanding products and reflecting them in its algorithms. With this differentiated technology, LG OptApex helps businesses successfully manage commerce ads while driving measurable growth.

Operations Maximizing Profitability

LG OptApex connects both Amazon advertising data and product data, providing a robust data infrastructure that enables integrated analysis by desired units. Based on its deep understanding of products, LG OptApex focuses on improving long-term profitability rather than short-term ad performance, ensuring that maximizing client profits remains the top priority.

Advanced AI and Mathematical Optimization Algorithms for Data-Driven Insights

LG OptApex processes vast amounts of product-level data with hourly updates, allowing its algorithms to learn from richer datasets than any other solution. This allows the system to generate hundreds of custom machine learning models per campaign and calculate at least 350 keyword-based scenarios per day, delivering actionable insights and strategic direction to achieve optimal results.

Effortless Ad Optimization and Streamlined Management

Traditional Amazon ad operations require manual execution of initial tasks, including bid management by product and keyword, as well as secondary tasks like data collection, processing, and analysis. This results in an average of six hours per day spent solely on advertising and performance management. LG OptApex automates the entire Amazon ad management process, from campaign setup and product- and keyword-level performance analysis to bid and budget optimization. This not only reduces resource consumption but also lowers the barrier to entry for Amazon advertising with its intuitive and simplified management system.  

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