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LG Way

This is LG's management philosophy and commitment

The LG Way is LG’s unique management philosophy,
which guides the thoughts and actions of all LG associates.

The LG Way aims to achieve LG’s vision of “No. 1 LG”, by practicing “People-oriented Management”,
and “Creating Values for Customers” through “Jeong-Do Management”.

LG Vision

No. 1 LG is the ultimate goal of becoming a market leader
in business performance as well as in management practices.

  • To Customers

    a trustworthy brand that provides best products and services

  • To Employees

    a great workplace that talented individuals want to join

  • To Investors

    a secure investment that yields sustained high returns

  • To Competitors

    a leader that competitors are willing to learn from

Behavioral Mode

Jeong-Do Management is an ethical management and code of conduct
to enable capability development and fair competition.

  • Integrity

    Work transparently according to principles and standards

  • Fair Transaction

    Provide equal opportunities and fair treatment in every transactional relationship

  • Fair Competition

    Improve capabilities with which one can fairly win the competition

Management Principles

LG’s management philosophy embraces “Creating Values for Customers” and
“People-oriented Management“ as the company’s main operating principles.

Customer-Value Creation

  • Customer first

    Think of customers as the top priority – the starting point of management.
    Make decisions with the emphasis on the end-user.

  • Delivery of substantive value

    Be one step ahead in finding latent customer needs.
    Provide the best products and services that exceed customer expectations.

  • Innovation-driven creation

    Come up with differentiated ideas that step “outside the box”.
    Always look for and practice better method and practices.

People-Oriented Management

  • Self-management and creativity

    Take ownership in all matters and take initiatives.
    Break free from conventional ways to pursue new ideas and think outside the box.

  • Respect for human dignity

    Respect diversity and dignity of individuals.
    Consider people as the most important asset.

  • Capability development and actualization

    Believe in your ability to become Number One and focus on developing competencies through work.
    Provide the opportunity for individuals to demonstrate their potentials to the maximum.

  • Performance-based reward

    Set a challenging goal and make sustained achievements.
    Evaluate and compensate fairly to reflect short and long-term achievements.